MANDALUYONG CITY – Joint venture Federal Land and Nomura Estate (FNG) marked a significant milestone with the soft opening of its first standalone showroom for The Observatory, on July 19, 2025
Located along Pioneer Street in Mandaluyong City, The Observatory Sales Pavilion offers guests and future homeowners an immersive and elevated preview of the much-anticipated mixed-use development. Designed through a close collaboration with Japanese architects, the showroom embodies precision, simplicity, and hospitality—values that define FNG’s commitment to creating thoughtful, future-ready spaces.

Visitors to The Observatory Sales Pavilion are welcomed into a well-orchestrated journey that reflects the development’s master plan. From the entrance, guests are guided through a seamless experience, beginning with architectural scale models that offer a glimpse of the towers to rise. Along the way, touchpoints introduce FNG’s DNA of Japanese precision and Filipino warmth.
At the heart of the showroom is a high-technology immersive room that brings The Observatory to life. Through engaging audio-visual storytelling, visitors can explore the lifestyle, amenities, and vision behind the development, giving them a deeper sense of place and possibility.
The Observatory Sales Pavilion also includes lounge-style seating and flexible negotiation areas designed for meaningful conversation, providing clients with a comfortable, private environment to discuss their future investments. The showroom’s design encourages both openness and calm—a hallmark of Japanese spatial philosophy adapted for the local market.
Enhancing the overall experience is the integration of outdoor spaces and retail offerings. Visitors can relax at the outdoor dining area, featuring well-loved Japanese brands such as UCC Mentore, MOS Burger, and CoCo Ichibanya. This thoughtful blend of lifestyle and function demonstrates FNG’s holistic approach to placemaking.
The Observatory is a multi-tower project rising in Mandaluyong City by FNG, the developer born out of the partnership of the Philippines’ Federal Land, Inc., and Japan’s Nomura Real Estate Development Co., Ltd. Inspired by Japan’s Shibuya district, it is envisioned to have residences, offices, and retail spaces seamlessly integrated into one vibrant community, transforming this area of Mandaluyong into a dynamic urban destination.
The showroom is now open for private previews and client appointments. Interested buyers and partners are invited to visit and experience firsthand the future of city living through the lens of The Observatory.
Visit The Observatory Sales Pavilion for a unique showroom experience.